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Evaluating brand value in an intangible environment

Did you know that an industrial business such as the General Electric Co.or GE, commands a brand value of nearly $47 billion? Procter and Gamble Co. acquired Gillette Co. for a whopping $57 billion, with almost half of that going for five brands. The top 10 global brands are worth $390 billion, three times the GDP of Thailand. Read more at: